The How-To Guide for Developing a Successful eCommerce Website

With more furniture retailers having a presence on the web, it’s crucial to set your website apart. From targeting the right customers to impressing them with a compelling design, eCommerce websites play a significant role in today's customer experience.

Having a dynamic eCommerce website enables retailers to actively participate in their customers’ shopping journeys.  Integrating your website with your in-store technology will increase convenience, drive traffic to your stores, and maximize cross-channel revenue potential. 

This guide highlights 12 steps that will help retailers develop a successful eCommerce website for home furnishings.

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In this guide we discuss:

  • A Technical Foundation
  • Website Design
  • Intuitive Navigation
  • Merchandising Techniques
  • Online Payment Processing
  • Delivery & Shipping Fulfillment
  • Digital Marketing
  • Search Engine Optimization
  • Analyzing & Measuring Performance
  • Conversion and Checkout Processes
  • Customer Management
  • The Value of Reviews

Whether you have a website you're looking to enhance or you're a retailer thinking about getting started with eCommerce, this is the ultimate website guide designed specifically for home furnishings retailers.

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